Next adds to beauty offer with in-house brand

By

Nigel TAYLOR

Published
Feb 2, 2022

Britain's booming beauty market has just got a little busier. High street retail giant Next has developed an entirely new brand called Woah.

Available exclusively on the  Next website, Woah features 16 vegan skincare products designed to offer a “simple and easy to use step-by-step routine for morning and night”.

Formulated for most skin types, products include micellar water, cleansers, serums, toner, eye cream, face masks and moisturisers. They feature active and essential ingredients such as hyaluronic acid, peptides and rose water, sourced from specialist suppliers.

Independently tested by 60 women over a four-week period, Next said that Woah skincare includes ingredients that are “scientifically proven to be effective”.

Next also said the range has been designed to work in tandem, offering six skin categories: Calm (with cucumber extract); Soothe (fragranced with eucalyptus oils); Refresh (with bergamot essential oils); Brightening (with grapefruit essential oil); Restore (highlighted by lavender); and Hydrate (with natural rose essential oil).

Facial products include cooling micellar water, a moisture boost cream, a Vitamin C serum that locks in moisture, a fast-absorbing recovery night serum with added retinol, and a multivitamin eye cream.

All the products have been designed to create a step-by-step routine for morning and night. Woah individual products retail from £8 for micellar water to £18 for the serums.
Various kits include face cleansing for £8 pounds and three-step evening skincare for £32.50. An ultimate collection for £150 features 16 full-sized products.