Nike appoints Tom Peddie new VP, GM of North America

Nike has announced that Tom Peddie will succeed Joaquin Hidalgo as vice president, general manager of North America. Hidalgo has served in the role since July 2013, and is taking a leave of absence "to focus on his health," said Nike in a statement. 


Tom Peddie takes the North America helm for Nike - Nike

Peddie, a 26-year Nike veteran, has held senior management roles across Nike, including vice president, North America sales and vice president, global sales.

He was previously vice president, general manager of emerging markets and joined the North America team earlier this year as vice president, general manager of integrated marketplace, where he has led Nike’s holistic integrated market strategy in North America.

“Tom is a strong leader with a deep understanding of our consumer and the integrated marketplace,” said Elliott Hill, president of geographies and sales for Nike. “He has proven time and again his ability to lead teams toward continued and profitable long-term growth and we look forward to his leadership in this important geography.”

The change is effective immediately, said Nike.
 

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