Sep 27, 2021
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Nordstrom launches new 'Home' concept in NYC

Sep 27, 2021

Nordstrom has debuted a new redefined 'Home' concept as part of the opening of the Nordstrom Home NYC shop.

Nordstrom launches home retail concept in NYC. - Nordstrom

The two-story retail experience, located inside Nordstrom NYC Flagship, offers an extensive selection of home goods that meet the needs of local New Yorkers and tourists alike including over 50 new brands, and more than 1,400 customer choices.  

The thoughtful curation of furnishings and objects from established and emerging brands, across all price points, has a dedicated focus on three category pillars including Kitchen and Tabletop, Home Textiles, and Home Décor. 

It features emerging brands like Estelle Glassware, Goodee, Otherland and Serax, as well as established customer favorites like Boll & Branch, Dyson, Staub, Marimekko, Matouk, Moccamaster, and more. All the while, Nordstrom Home serves as a physical touchpoint to direct-to-consumer brands by serving as a key retail partner to names such as Bearaby, Carraway, Casper, Five.Two by Food 52, Great Jones, Open Spaces and Our Place, among many others.  

It will also be home to kitchenware brand Great Jones' first-ever physical retail experience, in a multi-floor immersive build out in collaboration with co-founder Sierra Tishgart, showcasing some of her favorite products, as well as an exclusive offering of a limited-edition color in select bestselling Great Jones designs.  

"We know that the Nordstrom customer comes to us as a trusted source for fashion when it comes to their wardrobes, and Nordstrom Home serves as an extension of that lifestyle offering by bringing an approachable design-driven point of view into their homes," said Olivia Kim, VP of creative projects at Nordstrom. 

"We wanted to create a style-focused destination for the home by bringing together the best brands out there, we hope that Nordstrom Home will spark a sense of discovery as our customers uncover new brands amongst some of the ones they know and love."  

The concept will equally expand online with products and services that complement its in-store offerings for a seamless experience including an interactive digital experience. Shoppers can find content from a diverse range of brands that will offer home stylist inspirations and help customers navigate shopping for their home. 

"We are so excited to bring the renewed vision of Nordstrom Home to life with the opening of the Nordstrom Home NYC Shop," added Olivia Kim.

"We thoughtfully and purposely sought after independent small makers, established designers, and renowned institutions rooted in the city itself to support local businesses, as we believe it is important, now more than ever, to cultivate connection in and be a platform for the community that we serve." 

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