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Translated by
Roberta HERRERA
Published
Jul 14, 2022
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Oh My Cream! to open its first two stores in London

Translated by
Roberta HERRERA
Published
Jul 14, 2022

Oh My Cream!, the French concept store offering "clean" cosmetic brands and brands such as Susanne Kaufmann, Tata Harper, and Cut by Fred, is kicking off its global expansion. The brand founded by Juliette Levy in 2012 is to open two stores in London by the end of 2022.


The interior of an Oh My Cream ! boutique - DR


The first one, located on King's Road, is scheduled to open at the end of September, and the second, in the Westbourne district, in November. These two store openings are the starting point for Oh My Cream!'s export expansion.

Today, Oh My Cream! has 22 of its own boutiques in France, the latest of which opened last November at 51, rue Saintonge in Paris. This space is entirely dedicated to Oh My Cream Skincare, Oh My Cream!'s own skincare brand launched in 2017, which now accounts for nearly 20% of its sales, and which has recently been enriched with a makeup line.

Oh My Cream! does not disclose its sales, but its pre-pandemic turnover stood at €13 million. The company is financially supported by investment funds Eutopia and Experienced Capital.
 

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