Olivia Culpo and Express launch girl-powered fashion collaboration
today Jan 17, 2019
Olivia Culpo has unveiled her debut fashion collection for Express.
The actress and model has turned fashion designer for the retailer, in the form of a new ‘Express x Olivia' series that focuses on power dressing and street style.
The 32-piece collection, which is available in sizes 00-18, spans on-trend separates such as blazers, biker shorts and jumpsuits, and features t-shirts emblazoned with the term ‘GRL PWR'. The color palette is minimalist but modern, encompassing pops of red, pink and yellow.
"The designs speak to female empowerment, to this idea that women stick together and become stronger because of it," said Culpo in a statement. "Fashion has the ability to empower, and I believe this collection does just that."
"We are thrilled to partner with Olivia as she truly embodies both 'GRL PWR' and fearlessness, which come to life in the collection," added David Kornberg, Express President and CEO.
Culpo, who shot to fame when she was crowned Miss Universe, took to Instagram to elaborate on the ‘GRL PWR' theme of her collection with her 3.6 million followers, saying: "We all know that finding true friendship that embodies 'girl power' can be really difficult. I always say 'you get what you give.' So hopefully this will inspire us all to work a little harder toward genuine support+love for one another and we can call it a win-win situation for everyone."
This is not Culpo's first foray into fashion design -- the star has previously worked with subscription service Le Tote and the fashion line Marled. Express is also developing a reputation for netting high-profile collaborators, having previously joined forces with the supermodel Karlie Kloss.
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