Onepiece opens its first stores in France

By

Olivier Guyot

Published
Jan 13, 2017

Onepiece has officially come to France. In 2015, the Norwegian brand, which targets 15-30 year olds with its colourful and comfortable jumpsuits and onesies, made public its plans for a retail rollout in France. The Scandinavian brand, created by Thomas Adams, Knut Gresvig and Henrik Norstrud, has now reached a new stage with the opening of three boutiques. 

Steeped in the aesthetic of skiing and the mountains, the brand opened its first shopfront at the centre of Annecy; covering 42 square metres, at 10 rue du Président Favre.

In December, Onepiece went on to open a 35 square metre store in Paris' Marais district, at 17 rue de Sévigné, as well as a 60 square metre outfit in the heart of Bordeaux, at 54 rue du Loup. The two stores were opened by local agents of the brand. 

The shop interior is luminous in an almost all-white setting -- from the walls to the racks -- and highlights its jumpsuit offerings. But the brand also stocks a range of accessories and lifestyle pieces.

For Onepiece, the three stores stand as a test for more store openings to come in 2017. Today, the brand boasts some 40 multi-brand dealers in France, particularly in the South-West and the Rhône-Alpes region.