Orelia & Co launch sees UK jeweller creating curated platform for indie brands
British premium jeweller Orelia has taken a big step forward with its business this week and has launched Orelia & Co – a “curated community of jewellery brands in good company on one platform”.
It has pulled together a selection of “some of the best independent jewellery businesses, many of which are newly founded and were launched during the Covid lockdown,” and has given them the benefit of “an established platform to sell through and grow”.
The mainly young brands from around the UK and Europe have individual jewellery styles that are all very different, but they have key features in common with the company saying they “live and breathe the Orelia values and bridge the gap between luxury fine and value costume jewellery”.
They also share values such as being ethically and environmentally responsible, while a large cross-section of the brands source or hand-make their pieces locally in the UK and Ireland.
The platform that the established Orelia brand is offering them should help connect them with an audience of jewellery followers that some might have struggled to reach otherwise. More than one of the founders at a launch event in London on Wednesday stressed the value of the exposure Orelia & Co will give them and how it could be a game-changing development for their brands.
At launch, the labels include Benim, Celeste Starre, Hola Amor, Estudios, Junk Jewels, Kyoto Pearl, Laugahey, Lucent Studios, Luna Charles, Mirabelle Jewellery, The Nines, Pawnshop, Salt Water Design, Siren Silver, Rediscovered by Susan Caplan, and Timi of Sweden.
Orelia founder Collette Flood said the launch represents a "curated and brilliant community of brands who are connected by their universal love for jewellery, each speaking to exciting categories and styles, yet perfectly complementing each other. We’re proud to be able to open up these jewellery designers and buyers to a new audience and provide them with a platform to grow their awareness and sell through".
The company itself currently operates its webstore selling Orelia, Orelia Luxe and Orelia & Joe and clearly expects the new ‘& Co’ launch to make up a significant part of its business in the future.
Managing Partner Hash Ladha — the respected exec who was successfully turning around Oasis and Warehouse before the pandemic derailed his plans and the brands were sold to Boohoo Group — was upbeat about its prospects. He told Fashionnetwork.com that even on day one this week the company could see the new brands making an impact on sales.
He added that the firm is in talks with more brands for next year and also for a Christmas edit during the upcoming key sales season, with plenty more development plans in the pipeline.
And he’s upbeat about that festive selling season — even in the face of the economic challenges — as consumers have had two Christmas interrupted by Covid.
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