Orelia launches Me & Mine Valentine's campaign
UK jewellery brand Orelia, which positions itself as “bridging the gap between value and luxury”, is taking a slightly different slant on Valentine’s Day this year. Its ‘Me & Mine’ promo campaign will be celebrating “togetherness and love in all forms”.
Orelia said it has decided to “reinvent Valentine’s Day a little this year” with Me & Mine all about “celebrating the people you love the most”.
Within the promotion, Orelia talked to a “selection of talented people” getting them to discuss who they love and their take on what love means to them.
Meanwhile, each person (and their loved-one) modelled their favourite pieces from Orelia’s spring/summer 2023 collections ‘All Day, Every Day’ and ‘Romance Reclaimed’.
Orelia founder Collette Flood, said: “Jewellery is a deeply emotive investment. It can be the finishing touch to an outfit you feel great in, trigger a memory, or hold an irreplaceable sentimental value (no matter the price tag).
“Most of all, jewellery can be a truly thoughtful gift for someone you love – be it your partner, friend or family. That is why this Valentine’s Day we want to celebrate love and togetherness in any form.”
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