Oxfam, Traid and Barnardo’s launch on Asos Marketplace
Asos has opened up its vintage destination Asos Marketplace to Oxfam Festival Shop, Barnardo’s and Traid, allowing them to sell a selection of products to online customers for free.
The e-tailer has vowed to take no commission on sales, and all proceeds from purchases will go direct to the charities.
Launching Friday May 9 and for a limited period over the summer, the charities will offer a curated mix of products, from vintage leather jackets to retro 80s tees, through their individual boutique. Further product drops are expected to take place later in the year.
Alex Cousins, Marketplace lead at Asos, said: “Buying vintage or donating used garments is an incredibly effective way of reducing the environmental impact of clothing. With the launch of Oxfam Fest, Barnardo’s, and Traid on Asos Marketplace, we’re taking another step towards making it easy and convenient for our customers to shop in a sustainable and responsible way, while supporting the crucial work of these well-known charities.”
“This is a fantastic opportunity to for us to showcase some of the amazing vintage items that can be found in our 700-plus stores,” added Javed Khan, chief executive of Barnardo’s. “The money raised from the sale of items will help Barnardo’s to continue its vital work to transform the lives of thousands of children, young people, parents and carers across the UK.”
Fran Tutt, Festival Shop manager at Oxfam, commented: “We’ve curated a collection of one-off and handmade items which represent our shop and will be perfect for customers to get their (ethical) festival wardrobe before the season starts.”
A platform connecting emerging boutique businesses with online shoppers, Asos Marketplace is currently undergoing a redesign to improve the customer experience.
Asos said the latest initiative demonstrates its sustainability commitment to by making shopping vintage fashion as easy as possible. Last year, the online fashion site donated more than 45,000 items of clothing to Oxfam and more than £120,000 worth of goods to disability charity Scope, which helped support more than 600 disabled people to get back in to work.
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