PPR's Gucci to expand Internet sales to further brands

BERLIN, Dec 14, 2007 (AFP) - PPR's Gucci Group plans to expand Internet sales to brands including Sergio Rossi, a German press report said Friday, December 14th, citing Gucci head Robert Polet.

Gucci 2007

"I am sure that online sales will be our biggest business in the future," Polet told the Financial Times Deutschland. "The Internet is a fantastic environment in which to sell products."

Luxury good groups have been wary of selling their products online, out of concern that it could harm their image and did not offer sufficient protection against fake merchandise.

But Gucci recently started selling its brands Gucci and Yves Saint Laurent over the Internet, and also sells Boucheron jewellery online.

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