PVH develops its co-company with Gazal in Australia

By

Olivier Guyot

Published
Dec 22, 2014

PVH is strengthening its positioning in the Pacific. The American group, which owns Calvin Klein and Tommy Hilfiger, is extending the field of expertise of its co-company created in this region with Australian group Gazal. Gazal is one of the leading players in the distribution of ready-to-wear in Australia.

The 50-50 joint-venture called PVH Brands Australia Pty Limited, which has been in charge of distributing Calvin Klein in Australia, New Zealand and the Oceania zone since February 2014, will also be taking on Tommy Hilfiger for Australia and New Zealand. The licensing and distribution agreement runs for 12 years and includes taking over direct control of the retail activities, including 12 name-brand stores in Australia.

In parallel, the co-company is expanding its activity, directly taking over some of the Gazal group's activities, including the shirts, suits and accessories segments, which thus bring together the brands Van Heusen and Calvin Klein, but also its Pierre Cardin, Bracks and Paramount licenses and brands. The agreement has been signed until December 2033.

Finally, the joint-venture also includes Gazal's "shapewear" activity with the brands Nancy Ganz, Spanx and Holdmetight.

In its latest financial results, Tommy Hilfiger was the least developed cluster in the PVH group in the markets included in "Asia and the rest of the world", with only 10% of its revenue generated in these regions. This new agreement should allow the brand to increase its strength in the Oceania zone.