Sep 8, 2016
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Panache updates 'Modeled by Role Models' campaign for 2016

Sep 8, 2016

Lingerie label Panache has unveiled its latest campaign 'Modeled by Role Models,' celebrating inspirational women from around the world.

Elly Mayday from North America models the "Envy" lingerie set as part of the Panache 2016 'Modeled by Role Models' campaign ©PRNewsFoto / Panache

The campaign stars six models, chosen for their individual achievements, contributions to society and healthy approach to body image.

Among them are Anja Loven, a Danish relief and aid worker who set up the African Children's Aid Education and Development Foundation (ACAEDF), and Eliza Rebeiro, the British founder of "Lives Not Knives," an organization that supports young people in education, employment and training. Plus-sized Canadian model Elly Mayday, who was diagnosed with a rare form of ovarian cancer and underwent a hysterectomy at the age of 25, and Scottish fundraiser and neuroblastoma survivor Emily Findlay also help front the campaign. Jayne Hurditch, the British founder of the charity 'Amy's House', and Sylwia Blach, a Polish ambassador for differently abled people through the charity 'The One and Only' who has helped organize 'Miss Poland Wheelchair' as well as 'Miss Wheelchair World' complete the lineup.

The 'Modeled by Role Models' concept was first launched by Panache in 2015, in an attempt to boost body confidence and expand the notion of beauty by celebrating women who make an impact in different ways. This year the formula was changed and people from around the world were invited to nominate their own personal role models, with the public joining a special judging panel to select the final six role models from a selected shortlist.

The campaign will be broadcast across Panache's digital and social outlets and retail spaces globally.

"Modeled by Role Models" launches in September 2016 on ModeledbyRoleModels.com, accompanied by the hashtag #MyRoleModel, encouraging people worldwide to share their own role models.

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