Pandora teams up with Disney's Marvel on jewelry collection
The first ever Marvel x Pandora collection launches on Thursday to offer jewelry pieces inspired by the iconic characters from the Marvel Universe. The collection features charms that represent each of The Avengers with intricate designs that symbolize both their personalities and their values.
Working closely with Marvel artists, Pandora aimed to capture what each hero stands for via the use of metal, texture and highly detailed enamel work that realistically recreates the heroes' suits. The final touch is an engraving of each character's signature phrase to encapsulate their strengths.
Coinciding with the collaboration and collection launch, Pandora has launched a new digital experience where fans must assemble a team of heroes to take on a multi-level mission to save the universe, connecting fans with the world of collecting Pandora charms and the legendary Marvel Cinematic Universe.
"We were fascinated by The Avengers' heroism, strength and vulnerability. These heroes encourage us to use our voices and harness our powers, without hiding our weaknesses, to create the world we want to see. Celebrating what you stand for and voicing the things you love is what connects the Marvel and Pandora universes,” said Filippo Ficarelli and Francesco Terzo, creative directors of Pandora.
Pandora jewellery is sold in more than 100 countries on six continents through more than 7,000 points of sale, including around 2,700 concept stores.
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