Pangaia enters resale market with 'ReWear'
Innovative lifestyle brand Pangaia announced on Tuesday the launch of 'Pangaia ReWear', a peer-to-peer resale program that enables sellers to list their preloved Pangaia
items for sale.
Pangaia said it has partnered with technology platform for branded resale, Archive, to make its resale debut, using 'Digital IDs' powered by technology firm EON, to authenticate the preowned Pangaia items.
The ReWear marketplace will initially launch in the UK, with plans to expand to additional markets worldwide.
“Pangaia ReWear is more than just a resale platform. It is the first step towards our ultimate goal - the creation of a future where we are able to close the loop by creating a truly circular ecosystem for our apparel, powered by the industry’s leading technology companies - Archive and EON. We are excited to make our ambitions a reality with our partners by our side,” said Pangaia, in a press release.
In 2021, Pangaia and EON first partnered to create Digital IDs that link individual Pangaia products with a digital twin hosted in the cloud, enabling customers to scan their items to access product and environmental impact information and facilitate circular services. The Digital IDs contain all the product details—such as size, color, material and provenance—needed to streamline the resale experience on ReWear.
To instantly upload their Pangaia product for resale, customers can scan the QR code
printed on the item’s care label, with integrated Archive and EON technologies automatically filling in all the information needed to list the item on ReWear. If an item does not have an EON Digital ID, the seller can still easily list it on the marketplace using Archive’s listing flow, added Pangaia.
“We are thrilled to partner with Pangaia to power ReWear and drive the evolution of resale, making it as easy to resell items as it is to buy them in the first place,” said Emily Gittins, CEO and co-founder of Archive.
“Pangaia is a pioneer in conscious clothing creation and this collaboration marks an exciting innovation in recommerce, as it’s the first time EON Digital IDs are being leveraged for a branded peer- to-peer resale program.”
Launched in early 2021, Archive currently powers resale programs for fashion and luxury brands including Oscar de la Renta, The North Face, Sandro, M.M.LaFleur, Marimekko, Diane Von Furstenberg, and more.
Copyright © 2023 FashionNetwork.com All rights reserved.