Patrizia Pepe expands in Europe with 5 new openings
Patrizia Pepe is pushing ahead with its retail expansion strategy and is focusing on Europe, where between September and November the Italian label opened 5 new stores.
Patrizia Pepe has entered the Spanish market with two stores, one on Gran Canaria, inaugurated on 3rd September and one in Madrid, opened on 16th November. It has also boosted its presence in Belgium and Germany, with a Brussels store opened on 9th September and one in Frankfurt on 15th October. On 19th October the label also inaugurated a new store on Rome's Via del Corso.
The new Patrizia Pepe stores are distinctive for their strong visual impact, a blend of arty reminiscences and a rock-chic vibe. The interiors palette ranges from various shades of white to golden details, and from glossy steel to lighting effects designed to showcase the brand's ready-to-wear and accessories collections.
The string of openings in Europe is part and parcel of the label's retail expansion strategy, hinging on a series of new projects in markets which enjoy the highest growth potential. The strategy will be supported by an investment plan aimed at boosting brand awareness in Italy and abroad.
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