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Published
Feb 17, 2022
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Pentland Brands seeks new charity partners

Published
Feb 17, 2022

Pentland Brands is looking for new charity partners to further its sustainability and community support ambitions.


Pentland Brands



Part of its “long-term ambition to take action for people and our planet”, the UK group behind a portfolio of sports, outdoor and lifestyle brands is calling on charities to submit applications by 11 March.

Areas to engage with for key partnerships include: inspiring young people to become more active; empowering disadvantaged communities; and reducing environmental impact

Pentland Brands said the overall move will support its newly launched ‘100-1-0 Positive Business’ strategy that aims to deliver three major goals by its centenary year in 2032.

This includes “helping 100 million consumers live positive, active, sustainable lifestyles, improving the lives of one million people in its communities and becoming a net zero business.

Sara Brennan, positive business director at Pentland Brands, said: “Last year we were proud to donate 1% of our profit to charity and over 100,000 products to people in need. We’re now looking to expand our charity network with a new partnership that can help us support more people within the communities in which we operate.” 

The winning application will join a selection of Pentland Brands charity partners supporting a diverse range causes including inspiring children to get active, mentoring disadvantaged young people and bringing safe drinking water to developing countries. 

In 2021, Pentland said it supported 8,920 people through its partnerships “to improve the lives of people in its communities, across 11 locations around the world”.

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