Peta announces winners of 2016 Peta Fashion Awards
Stella McCartney, Armani and Liberty have been honoured with a Peta Award this year for their compassion, sustainability and innovation.
Stella McCartney has been named Designer of the Year for her lifetime commitment to animal-welfare as well as her winter 2016 ad campaign which featured the slogan “No leather, feathers or fur”.
Armani Group has been recognised for its commitment to fur-free fashion with the Biggest Luxury Fashion Moment Award, while Amélie Pichard x Pamela Anderson won Best Collaboration for the duo’s “sexy and sustainable” vegan shoe collection.
Liberty took home the Most Progressive Luxury Retailer Award for its stance against exotic skins and fur.
“The winners have proved that compassion is the new name in fashion as demand soars for innovative animal-free designs”, said Peta director, Elisa Allen.
“Forward-thinking designers are experimenting with sustainable, cutting-edge vegan materials and offering a vast array of fabulous cruelty-free choices – from high street to high-end.”
Peta gave upmarket fashion retailer Harvey Nichols the Biggest Fashion Blunder for failing to reinstate its fur-free policy.
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