Pinterest taps UK's Topshop to launch Pinterest Palette

By

Cajsa Lykke Carlson

Published
Sep 16, 2015

In a pioneering partnership, Pinterest, the creative Internet tool that lets users pin inspirational images, has teamed up with UK fashion retailer Topshop.

The collaboration comes in time for London Fashion Week and marks the launch of Pinterest Palette, which will give consumers access to next season’s key colour palettes direct from the streets of New York, London, Milan and Paris.

It also lets users find their own colour DNA, as it scans and identifies the dominant colour in any given set of Pins. This means that people can discover their own subconscious colour preferences. There are more than 16.8m possible colour combinations, so Pinterest promises each Palette will be unique.

Topshop has also linked Palettes to its entire online catalogue, which means that customers' personal colour preferences can guide their shopping.

In the Topshop Oxford Circus flagship, customers will be able to print out their own Pinterest Palettes and colour inspiration cards.

Sheena Sauvaire, Global Marketing & Communications Director, Topshop, comments: “We recognise that the power of colour on our customer is huge; it has the ability to inspire, excite and drive purchases, so we’re delighted that our partnership with Pinterest has enabled us to explore the impact of colour, whilst engaging our customers in the excitement of London Fashion Week. Pinterest Palettes will allow our global consumer to get a real insight into the colour mood for next season and give them the functionality to shop next season’s colour trends, now as well as offering the opportunity to learn more about their own colour DNA.”
 
Adele Cooper, UK Country Manager, Pinterest, comments: “Topshop is taking an innovative approach to partnering with Pinterest by tapping into ways that people are using the platform to discover, save and act on their creative ideas.  With more than 24 million fashion ideas Pinned globally each day, Pinterest has become a destination for personal style inspiration.”