Translated by
Nicola Mira
Nov 23, 2016
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Pitti Bimbo expands with two new sections

Translated by
Nicola Mira
Nov 23, 2016

Pitti Bimbo, the trade show for children's fashion, continues to evolve and has announced the creation of two new sections for its 84th edition, scheduled in Florence from 19th to 21st January.
"The children's fashion industry is struggling. Companies are going through a very troubled period, and this is why we keep creating new initiatives, to bolster the market and remain the benchmark trade show in the segment," stated Raffaello Napoleone, the head of show organiser Pitti Immagine.

Pitti Bimbo 84 will be big on creativity - Pitti immagine

In the latest edition, held last June, Pitti Bimbo featured for the first time the 'Fun Glasses' section, introducing children's eyewear, while January will mark the inception of two new projects.

The first is 'The Nest', a new section located in the basement of the venue's central pavilion, organised in collaboration with Berlin concept store Little Pop Up Berlin. 'The Nest' will showcase a selection of smaller, independent and emerging junior fashion labels, distinctive for their creativity and product innovation, among them Atelier Choux Paris, Cherry Papaya Kids, Garbo&Friends, Kalinka Kids, Lieblinge, Mara Mea, Monkind, Poupee, Robe of Feathers and Where is Marlo.

The other novelty is the 'Fancy Room' section, featuring children's lifestyle products: from design items to small accessories, toys, portable technology and gadgets, all of them the fruit of rampant creativity. The island-shaped section, distinctive for its amusing decor, will also be located in the central pavilion's basement, and will host brands like Caco Design, Cute Cute, Design Letters & Friends, Enfance Paris, Fior di Coccole, Hape, Lapin & me, Lullaby Road, LuckyBoySunday, Miss Nella, Nailmatic Kids, Noé & Zoé Berlin, Passapò, Papillon, Popqorn, Prestige, Rò.Rò and Vandoma.

For the forthcoming edition, Pitti Bimbo announced the presentation of 468 collections, compared to 437 in January 2015, of which 250 (53.4% of the total) coming from outside Italy.

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