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Translated by
Nicola Mira
Published
Aug 26, 2022
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Podcast: Marcel Nakam on Jonak’s digital transformation

Translated by
Nicola Mira
Published
Aug 26, 2022

A fine French premium footwear brand, Jonak has several facets, as well as a multi-layered history. In this French-language LuxurynsightXFashionNetwork podcast, Marcel Nakam, who runs the company with his sister Lisa, talks to Olivier Guyot, editor-in-chief France at FashionNetwork.com, telling the story of an attractive family company. Jonak was set up by Nakam's grandfather in 1964, later sold, then bought by the current management in 2012.


Luxurynsight X FashionNetwork · Episode 51: Marcel Nakam talks to Olivier Guyot about “Developing a Heritage Brand” FR

Nakam also describes the sea change involved in going down the entrepreneurial road, after working for major corporations. And also how Jonak has built its brand reputation over the last 10 years, and managed to switch gears, adroitly triggering its organisation's digital transformation.

A change that is not taking place at the expense of physical retail expansion. Quite the contrary in fact.

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