Nordstrom has partnered with The Museum of Modern Art (MoMA) to bring a unique assortment, including beauty, accessories and home decor, from MoMA's Design Store to the retailer's [email protected] shop this holiday.
It is the first time Nordstrom and MoMA have collaborated on a curated assortment, with products which range from $10 coasters that look like pieces of toast to a $6,000 digital clock. Lighting, tumbler glasses and espresso machines are also available, along with stuffed animals and Andy Warhol-inspired skateboard decks.
According to Nordstrom's official statement, the space is designed to convey "quality, creativity, and design innovation to everyday living." The Pop-in also features shelving with gradients that change color when viewed from different angles, part of a concept that aims to reflect MoMA's history of design innovation.
Olivia Kim, vice president of Creative Projects at Nordstrom, said "We are looking forward to seeing our customers engage with an institutional and iconic brand through a compelling and fun shopping experience."
In addition to MoMA's curator-approved pieces, the Pop-in also features product selected by Kim herself. The full assortment includes kitchen and dining, home, tech and accessories, beauty, toys and games.
Nordstrom has also launched a build-your-own-box program where customers can individually select five items out of the 25 featured items in the pop-in. Featured items include beauty, toys, and holiday staples including wrapping paper and greeting cards.
Thomas Randon, General Manager, Retail at The Museum of Modern Art said, "It is a wonderful opportunity for design-conscious shoppers on the West Coast, in the Midwest, and in Canada to discover our unique products in person."
The MoMA [email protected] is open at eight Nordstrom locations in the US and Canada: Downtown Seattle, Bellevue, LA's The Grove, South Coast Plaza, Dallas' NorthPark Center, Chicago's Michigan Avenue, Vancouver and Toronto. The assortment is also available online.
[email protected] launched in 2013 as a way to bring customers back in store. The premise is to offer a curated assortment of new brands and exclusive collaborations that rotates monthly or every six weeks. Previous collaborations and brands featured in Pop-in's include Nike, Topshop, Opening Ceremony, Goop, Everlane, Rag and Bone, Warby Parker and Korean beauty initiatives.
[email protected] Holidays Featuring MoMA Design Store is open now and will run through January 7.
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