Première Vision Blossom attracts 1,311 visitors for pre-collections showcase
For its second season at the heart of the Carreau du Temple and seventh since its creation, Première Vision’s Blossom trade show dedicated to materials for luxury brands’ pre-collections attracted 1,311 professional visitors from around 30 nationalities, a 3.5 percent increase from its last edition, at its event from July 3 to 4.
Eighty-one percent of the trade show’s attendees were representatives of major French fashion houses and brands and 19 percent were representatives from international brands. Amongst the latter, Italy was unsurprisingly the most represented country followed by the United Kingdom, Belgium, and Japan, which doubled its presence at the event, and finally Russia.
Visitors included representatives from brands including A.P.C., Agnès b., Alexander McQueen, Balenciaga, Balmain, Chanel, Dior, Eden Park, Givenchy, Gucci, Hermès, Kenzo, Lacoste, and Louis Vuitton. Oscar de la Renta, Printemps, Repetto, Saint Laurent, Sezane, and Tom Ford also sent representatives to the show among other brands.
For the organiser, Première Vision SA, the event’s turnout confirmed both the relevance of its choice of date, as part of the calendar for developing collections, and its choice of venue, with the Carreau du Temple offering a central location to representatives of the big Paris fashion houses. These professional visitors have contributed to the 119 exhibiting suppliers’ (including weavers, tanners, and accessory manufacturers) rejuvenation over the past few seasons.
The next edition of Blossom will take place in December. Before then, Première Vision will hold its New York edition from July 16 to 17. Following that, the organiser’s main event, Première Vision Paris, will take place at Villepinte from September 17 to 19.
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