Priyanka Chopra is Pantene's new global ambassador
Pantene announced on Tuesday Priyanka Chopra as the hair care brand’s newest Global Brand Ambassador.
In this role, the actress, film producer and philanthropist, will be the face of Pantene’s new campaign celebrating Pantene Pro-V’s new Shampoo formulas. Chopra will appear in the brand’s marketing campaign, including TV and digital advertising, public relations and social media. She will also appear in a Pantene ensemble TV spot that will debut on December 26, 2016 in the US as well as her own television ad campaign, which will begin airing in January 2017.
“We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,” says Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble, in a news statement.
“Her strength and confidence embody what the Brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.”
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