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May 13, 2019
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PVH Corp goes all out for Pride Month

By
AFP-Relaxnews
Published
May 13, 2019

Pride month is almost here, and PVH Corp is getting ready.

Calvin Klein will mark the occasion by launching a dedicated campaign dubbed ‘Nothing but pride in #MyCalvins' - AFP


The fashion conglomerate -- which counts Calvin Klein, Tommy Hilfiger and Speedo USA on its books -- has been working on multiple capsule collections across its brands, designed to champion LBGTQ+ equality this June.

Calvin Klein will mark the occasion by launching a dedicated campaign dubbed ‘Nothing but pride in #MyCalvins', featuring a capsule collection of ready-to-wear, accessories and underwear that will be available globally throughout the month of June. A limited-edition version of the brand's signature CK One fragrance featuring a special Pride sleeve will also launch at select Macy's stores later in the month.

At Tommy Hilfiger, a Pride collection is in the works that will span apparel, accessories and underwear, while Speedo USA is set to launch a capsule collection of clothing, accessories and swimwear on Speedo.com and Amazon.com next month.

"Celebrating Pride on a global scale gives our PVH family a powerful platform to demonstrate that we stand for inclusiveness within our workplace and the world at large," said Emanuel Chirico, PVH Corp. Chairman and CEO, in a statement.

In addition to the new collections, PVH will also participate in the New York City Pride March, scheduled for June 30, as a Platinum Sponsor for the third year in a row.

The march, which commemorates the 50th anniversary of the Stonewall Uprising in Greenwich Village, will be the first WorldPride event hosted in the US. PVH will have a custom-branded float at the event, with a troupe of dancers sporting items from its brands' capsule collections.

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