R.M. Williams names Hugh Jackman as new brand ambassador

By

Barbara Santamaria

Published
Mar 1, 2019

Australian boot brand R.M. Williams has tapped Hugh Jackman for its upcoming Undeniable Character campaign, set to launch in the upcoming months.

The Australian actor, who has starred in major blockbuster movies including X-Men, Les Miserables and most recently, The Greatest Showman, has been announced as an R.M. Williams ‘Craftsman’ ambassador, becoming the spokesperson for the brand.

Known around the world, Jackman will play a pivotal part in taking the R.M. Williams brand to new global audiences, the label announced.

Founded 1932 by Reginald Murray Williams, the brand is available at more than 900 stockists around the world, and through more than 60 stores in Australia, New Zealand, the US and the UK.

Speaking about his new role, Hugh Jackman said: “It’s an honour to be a part of the R.M.Williams family and to wear the brand’s iconic craftsman boot for the Undeniable Character campaign.”

The Undeniable Character campaign launches in April.