Radley launches digital in-store shopping, e-tail fulfilment from stores
Premium handbags and accessories retailer Radley has launched digital in-store shopping to strengthen its omnichannel offer. It means that customers in its shops can access its entire offer, however small the shop, by using its new Order In-Store app.
At the same time, the company has also implemented a mobile point of sale system in the stores in order to improve its checkout speed.
The company has been working with omnichannel order management specialist OneStock, the tech firm that is also working with Jigsaw, to unify its inventory and deploy the new fulfilment channel.
The new system means that orders can be delivered from the most appropriate store or distribution centre, and Jigsaw, which has had such a system running for some time, has already reported strong results from it.
The new approach for Radley also includes a click and collect option.
“We wanted to create an in-store digital shopping experience for our customers offering more product options, higher stock availability and an improved click and collect offering,” said Francis Rodrigues, Head of IT at the firm. “We have the opportunity now to deliver this.”
There are currently 32 Radley stores in Britain, and the mobile point of sale system in those stores should prove popular customers as it’s designed to simplify and accelerate the checkout process, with slow checkout always proving an unpopular feature of the store shopping experience. Transactions will be managed via OneStock's app, which uses PayPal Here Technology to process payments.
"By using technology that encourages customers to shop in-store, Radley is creating an optimised omnichannel experience,” said Romulus Grigoras, CEO of OneStock. “Full visibility of its collection, and less queuing in stores due to mobile payment capabilities, will offer customers a service that reflects the pedigree of this quintessentially British brand.”
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