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May 8, 2015
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Reese Witherspoon launches fashion and lifestyle venture Draper James

By
AFP-Relaxnews
Published
May 8, 2015

(Relaxnews) - Reese Witherspoon is a woman with her fingers in many pies, and now she can add fashion to her array of professions.



The actress has launched a retail website called "Draper James" to indulge her love of style and promote her Southern US heritage.

The site offers clothing, accessories and home décor, with an emphasis on bright colors and pretty patterns. The goods on sale are often created by Southern craft workers, artists or designers.

"Women in the South love to dress up," says the star on the new site. "They love color and prints and generally love to look put together. Depending on the occasion, several days of thought can go into one outfit!

"The South is a very lively, stylish place. There is always a backyard party, a luncheon, or a family celebration that calls for getting dressed up!"

The venture features a special "Made in the South" section, including everything from napkin sets to notepads and stationery. Elsewhere on the site, the collections comprise jewelry ranges, with prices ranging from $25 to pieces over $200.

Clothing ranges include tops, skirts, dresses and knitwear, with an emphasis on feminine styles and vibrant colors.

The Oscar-winner is known for her classic Southern Belle style, favoring a cute and simple look such as jeans and cowboy boots for everyday, waisted skirts and heels for more formal occasions and a more glamorous approach to evening wear. Of her wardrobe, she says: "I love clothes with color and happy prints because you only get one life, so you might as well make it pretty!"

Reese isn't the only star to dip her toe into the world of online retail. Recent fellow e-entrepreneurs include actress Blake Lively, who launched her store Preserve last year, and American chef and domestic stalwart Martha Stewart.
 

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