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Published
Feb 18, 2015
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Renault launches leather goods line "Initiale Paris"

Published
Feb 18, 2015

The automaker is launching a line of high-end leather goods. Dubbed "Initiale Paris," a signature previously used for versions of its car models the Clio and Espace, the range will primarily target urban men.

Bag from the Renault Initiale Paris collection


"There was work done on a line of leather goods in the past. But it remained in an embryonic stage, focused on derivative products. With this line, there’s something else. There’s a strong desire to create high-value products. We would like to become a competitor of major leather brands," said Alexandra Lecluze, merchandising line manager and co-director for the development of the leather goods line Renault Initiale Paris.

From a briefcase to 24- and 48-hour bags, the eight pieces from the 100% leather line are timeless, chic and practical for prices ranging from 80 to 600 euros. 

Renault Initiale Paris is available at L'Atelier Renault on the Champs-Elysées in Paris and in select Renault point of sale.

And to corner a stylish clientele, from February 18-27 Renault Initiale Paris will open a pop-up store at the Joyce Gallery in Paris featuring an interior by Mathias Kiss.  
 

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