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Nicola Mira
Oct 13, 2016
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Replay launches capsule collection with Fedez

Translated by
Nicola Mira
Oct 13, 2016

For Autumn/Winter 2016-17, Replay has announced a collaboration with Fedez, one of Italy's most influential rappers and music producers. For the Italian fashion label, Fedez will design the 'NoGodz' capsule collection, as irreverent and ironic as his personality.

One of the tee-shirts created by Fedez for Replay

The collection will consist of a series of tee-shirts and sweatshirts, distinctive for their high visual impact, featuring designs blending technology, military and tribal motifs. Bright colours and patterns inspired by Native American fabrics are the collection's staples, in a combination of captivating ancient artworks with elements of state-of-the-art technology.

The most distinctive of the collection's seven designs is the Thunderbird, the giant bird of prey, an icon of Native American tribal mythology, of course reinterpreted with a futuristic feel. After the initial October launch, new designs will be added to the collection in December.

"The music world has always been a reference for Replay and represents a strong link with youngsters, and over the years it has been a close companion for our brand, fuelling our creativity, rebellious spirit and passion. The synergy generated by the collaboration with Fedez will allow us to continue along this route," commented Matteo Sinigaglia, CEO of Fashion Box Ltd., owner of the Replay brand.

"The collaboration with Replay has given me the chance to work freely with my creativity and to express my personality, it has been a rare, highly positive experience," stated Fedez.

The collection's official launch is scheduled for 20th October, with a major event at the Replay flagship store in Milan's Piazza Gae Aulenti. Fedez will be the absolute star of the show, and together with Replay he will give all the details about the partnership. The Milanese rapper's fans will also have the chance to enjoy their moment with him, and meet him live in the afternoon.

Fashion Box Ltd. was created in 1981 in Asolo, Italy. The group designs and manufactures casual wear, accessories and footwear for men, women and children under the Replay, Replay&Sons and We Are Replay labels. Fashion Box Ltd. is currently present in over 50 countries across all of Europe and the Middle East, Asia, Latin America and Africa, with 200 mono-brand stores plus a wholesale network serving 3,000 stores. Exports account for 87% of the group's revenue.

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