Revlon collaborates with hip-hop artist A$AP Ferg
today Jul 16, 2019
Revlon has snagged hip-hop artist A$AP Ferg for its latest campaign, dubbed 'Step Out of Line', which celebrates the brand's new 'So Fierce' collection.
The New York cosmetics group launched the campaign with a short film premiering his new song 'Wam' alongside Revlon brand ambassador Mette Towley and a number of other known trailblazers.
In line with the brand’s 'Live Boldly' ethos, the short film is all about being bold and confident through fearless self-expression.
"'Step Out of Line' encourages women to hold nothing back and take a stance for what they believe in –and realize their potential with confidence, strength and optimism," explained Silvia Galfo, Revlon global brand president.
"Revlon continues to champion bold and fearless talent who represent the world around us. Through their beauty, determination and attitude, they reflect what it means to live boldly."
Other trailblazers in the film include fashion model and stylist Dara Allen, dancer and model Alton Mason, and skateboarder Beatrice Domond, to name a few.
"I love any opportunity to celebrate women, which is exactly what I get to do with Revlon's 'Step Out of Line' campaign," said A$AP Ferg. "We share a vision, I'm not afraid to live boldly and Revlon encourages women to do the same."
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