River Island launches Samantha Faiers kidswear edit
Mass-market retailers continue to link up with celebrities to get attention in a crowded marketplace and River Island has just announced its latest kidswear collaboration, which is with Mummy Diaries and The Only way Is Essex TV star Samantha Faiers who has selected “an exclusive edit”.
The 30-piece collection will launch this month in time for the half-term school holiday, offering “trend-led separates” for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. The offer also includes a nod to the party season across clothing and accessories.
The company has been making the most of her family too with her children modelling the collection and her daughter Rosie shot in the hero piece, a red tartan dress “in a premium tweed”. The images were shot at Faiers’ home and will be seen in a forthcoming episode of the Mummy Diaries show.
The collection will be available in the retailer’s Lakeside, Essex store and on its webstore, with prices starting from £15.
Faiers has previously teamed up with another mass-market fashion retailer, Quiz Clothing, for a 37-piece warm weather collection that launched back in May.
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