Rosie Huntington-Whiteley launches activewear for M&S

By

Sandra Halliday

Published
Jan 5, 2017

UK retail giant M&S has unveiled the latest Rosie Huntington-Whiteley line with a move into activewear for the 29-year-old model who has worked with the firm since 2013.

The collection launched in selected stores and online this week and features an athleisure offer of leggings, bra tops, jersey cover-ups, crop tops, jackets and hoodies. Prices for the products are at the affordable end of the activewear market, ranging from £22.50 to £65. The 14-piece collection comes in a wide size range from sizes six to 22.

The model, who already fronts a successful lingerie/nightwear and beauty line for the retailer is a strong draw for the M&S customer and her Rosie for Autograph line is among its bestellers.

Her move into activewear makes sense as she is known for her fitness regime and her toned body is one of the star attractions of the Rosie for Autograph marketing campaigns.

The new 14-piece collection is a gym to street offer designed to ride the current athleisure wave, but the company has also stressed that each piece features high performance technical fabrics to take the wearer through a heavy workout.

The launch benefits from a publicity wave around the model this month with Huntington-Whiteley also appearing on the cover the current edition of UK Elle.