Saks expands Saks Limitless Program
Saks has expanded its invite-only top client program, Saks Limitless.
Saks Limitless provides its members with the best in luxury fashion through unique services and benefits. While the digital segment tailored to ecommerce customers was introduced in 2021, the program currently serves thousands of clients across the Saks Fifth Avenue ecosystem.
“As the largest luxury ecommerce platform in the U.S., we are committed to serving the full spectrum of luxury customers, especially those who are most loyal to Saks," said Emily Essner, chief marketing officer, Saks.
"Luxury consumers are an important part of our long-term growth strategy, and we look forward to building deeper relationships with these customers both online and in-person through our expanded Saks Limitless program."
As part of its growing offering, this month, Saks Limitless clients were invited to shop from a specially curated selection of Saks luxury designer merchandise inside the private rooftop penthouse suite at the Joule Hotel in the heart of downtown Dallas.
As part of the pop-up experience, Saks also partnered with Dallas Contemporary and Headington Companies to host a special dinner for Saks Limitless clients and the Dallas community at Sassetta at the Joule Hotel.
Likewise, last month, Saks Limitless hosted a weekend getaway for top clients in Aspen, where clients enjoyed a variety of unique experiences, including a horse and sleigh ride to the legendary Pine Creek Cookhouse, a mountain-top après ski party at Aspenx Beach Club, guided skiing and snowboarding on Aspen Mountain, on-demand spa treatments, and private shopping appointments, among other activations.
"We are excited to see Saks Limitless continue to grow as we deliver highly personalized service and access to once-in-a-lifetime experiences that money can't buy," added Mariel Sholem, vice president of client engagement, Saks.
"Our recent activations in Dallas and Aspen are perfect examples of how we bring the Saks experience to life in unique and compelling ways that are relevant to our top clients' lifestyles."
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