Saks launches new online wellness shop
U.S. luxury retailer Saks has launched its new online wellness shop, retailing products for both men and women across four main categories: fitness, health and nutrition, sexual wellness, and rest and relaxation.
Dubbed 'Wellness Shop', the health e-commerce store is a curation of 100 brands, 50 of which are new to Saks.
"Saks is thrilled to expand our array of wellness offerings, solidifying our position as the ultimate luxury retailer," said Tracy Margolies, chief merchandising officer at Saks.
"A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers' lifestyle, from fashion to wellbeing."
Under the fitness vertical, Saks said it has expanded its range of men's and women's athletic apparel, as well as shoes and accessories. New items include recovery products from Hyperice, smart jump ropes from Tangram and apparel from Rhone, Beyond Yoga, Fourlaps and SoulCycle.
For health and nutrition, shoppers will find a curated range of vitamins and supplements, protein powders, kitchen tech and tools and cookbooks, as well as nutritional lattes from Wylde One, tools from Vitamix and supplement patches from The Good Patch.
Under sexual wellness, Saks is offering personal care and technology items including vibrators from Lelo, feminine care from Dr. Barbara Sturm, intimate products from Maude and menopause therapy devices from Joylux.
As for rest a relaxation, Saks will offer mindfulness tools, sleep products and aromatherapy, including Surell weighted blankets, Hatch sleep machines, Vyrao therapeutic fragrances and sleep supplements from Hush & Hush and more.
To celebrate the launch of the Wellness Shop, Saks has also released a wellness-themed Edit article with shoppable content, with plans to host Saks Live events from January 11 through January 18 with top wellness insiders.
Saks' Wellness Shop is live now via Saks.com
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