Dec 14, 2020
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Saurabh Srivastava appointed as new head of Amazon Fashion India

Dec 14, 2020

Saurabh Srivastava has taken over from Arun Sirdeshmukh as business head of Amazon Fashion India with immediate effect. 

Amazon has a new fashion head for India

“We confirm that Arun Sirdeshmukh, business head- Amazon Fashion India, has decided to move on from Amazon India,” an Amazon spokesperson told FashionNetwork.com. "We thank him for playing a pivotal role in making Amazon.in the single largest Fashion destination in the country. Saurabh Srivastava, Director Consumables and Media who is a tenured Amazonian, will lead the fashion organization with immediate effect.”

Sirdeshmukh will leave Amazon in February. The business’ India category head for menswear, womenswear, and children’s wear Puneet Gupta will also move to another role in the business and be replaced with someone else. 

India’s online clothing market is continuing to grow, especially as shoppers stay home and shop online during the ongoing pandemic. However, Amazon’s fashion business is up against some strong competition from market leader Flipkart and its fashion-focused subsidiary Myntra as well as other players including Ajio 

Although Amazon India and Flipkart are neck-and-neck in the electronics market, the latter has currently managed to gain a larger market share in fashion. 

Amazon.com had not replied to a request for comment from FashionNetwork.com at the time of publishing.

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