Translated by
Nicola Mira
Sep 5, 2016
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Scandinavia: Vente-privée acquires Designers & Friends

Translated by
Nicola Mira
Sep 5, 2016

The French event sales website continues its strategic acquisitions policy: after websites from Belgium, Switzerland and Spain, it has now taken over Danish site Designers & Friends, an access route into northern European markets.


Designers & Friends will handle the Vente-privée business in the region independently, and will still be led by the current management team. The business will be the responsibility of Vente-Exclusive, the Belgian subsidiary of Vente-privée, in which the French giant acquired a majority stake a year ago.
"This acquisition is proof of our long-term vision for the company, and marks a major first step in our northern European expansion," underlined the CEO, Jacques-Antoine Granjon. "We have the greatest respect for the business success of Designers & Friends' founders and managers, and we are very happy to be able to count on their cooperation in this new stage in our European adventure, which now extends to Scandinavia."

In order to consolidate and expand its position on the European market, in the last few months Vente-privée has acquired several regional players of strategic importance. Besides Vente-Exclusive, the French group has recently taken over Swiss website Eboutic, and acquired Spanish portal Privalia.
In parallel, Vente-privée has deployed a series of omni-channel tools for fashion brands. For example 'Le Pass', aiming to generate more retail footfall in physical stores. Or 'Le Pass+' with its web beacons, allowing to target customers inside stores. And 'Kooroo', which allows brands to test their new products via event sales. More recently, the 'Survey-lab', designed to let retailers benefit from the marketing know-how garnered by the website.
Vente-Privée currently has 60 million members worldwide, and offers for sale more than 9,500 major international brands throughout its sections (ready-to-wear apparel, accessories, household items, toys, sporting and high-tech goods). In 2015 the company generated a revenue of €2.5 billion.

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