Shiseido's new skincare line Waso now available at Uniqlo's Paris store
Japanese cosmetics brand Shiseido will run a pop-up store dedicated to its new skincare line Waso on the first floor of the Uniqlo store in Paris' Marais district, from 13th to 27th September. The new line will go on display alongside the Uniqlo Sport range.
By collaborating with the Japanese apparel brand, Shiseido is seeking to connect with new customers through a presence inside a favourite venue of theirs. The newly launched Waso line targets Millennials, and Shiseido is making no mystery of its desire to gain market share by attracting a younger clientèle.
To maximise synergy, customers will receive a Waso sample for every purchase of a Uniqlo Sport product.
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