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Reuters
Published
Aug 31, 2021
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Shopee dips toe in India e-commerce market with seller recruitment campaign

By
Reuters
Published
Aug 31, 2021

Singapore-headquartered Sea Ltd's Shopee has launched a recruitment campaign for vendors to sell on what it called "Shopee India" and is ramping up hiring in the country, according to Youtube videos and job postings.


Photo: Reuters - Reuters



"Shopee is coming to India!" announces a video posted earlier in August that promises free shipping and no commission fees for sellers and buyers, which linked to a recruitment form for sellers.

A company source said the company was cautiously preparing to expand operations in India, with no finalised launch date yet.

While Sea has a team in India, it does not currently offer e-commerce services in the country.

Shopee posted a slew of India job ads in recent weeks for positions ranging from seller operations to compliance, but has not launched a localised app or website.
A spokesperson for Sea did not immediately answer requests for comment.

The $172 billion Southeast Asian group has already found success in India with its game Free Fire, which it describes as the highest-grossing mobile game in the country.

Shopee's cautious move into India follows a successful expansion into Latin America, with the e-commerce firm launching in Chile, Mexico, and Colombia earlier in 2021 after becoming the most-downloaded app in Brazil.

Shopee is already the dominant player in e-commerce in Southeast Asia, according to market researchers, bringing in $1.2 billion globally in revenue for the quarter ending June 30.

 

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