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Nicola Mira
Sep 7, 2022
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ShowroomPrivé makes three key top management appointments

Translated by
Nicola Mira
Sep 7, 2022

Hakim Ben Makhlouf and Stephan Ploujoux have both been appointed deputy managing director at ShowroomPrivé, according to FashionNetwork.com sources. The news has now been confirmed by the group, which also indicated that Julien Helbecque, previously head of the home division, has been promoted to deputy commercial director.

Hakim Ben Makhlouf and Stephan Ploujoux - ShowroomPrivé

Nine months after the departure of ShowroomPrivé’s co-founder Thierry Petit, the French group’s CEO David Dayan has officially named the senior management team that will work alongside him.

Ploujoux and Ben Makhlouf will both assume the position of deputy managing director in addition to their current roles. Ploujoux, a graduate of the EDHEC business school, was appointed as the group’s commercial director in February 2020. He had joined ShowroomPrivé in 2017, and was previously employed at Microsoft and BearingPoint.

Ben Makhlouf has been the group’s head of operations since May 2021. A graduate of Supmeca Paris and ENS Paris-Saclay, he joined ShowroomPrivé at the beginning of 2020 after having led Amazon's external fulfilment for continental Europe. Prior to that he was employed at Wabco, Balt and Sorin groups.

“Hakim Ben Makhlouf and Stephan Ploujoux have played a key role in driving our Performance plan, which allowed us to return to profitable growth. I am delighted to be able to count on their experience and commitment in these new roles,” said Dayan. “The appointment of Julien Helbecque strengthens our commercial executive team, and I am pleased to welcome him to the comex. In a market context marked by uncertainty, this new structure will enable ShowroomPrivé to strengthen its agility and operational capabilities, and continue to establish itself as the benchmark in smart shopping,” added Dayan.

Helbecque, in charge of ShowroomPrivé’s home division since March 2019, has also joined the group's executive committee. Formerly with Atlas editions, the Casino Group, Brico Depot and Kingfisher, Helbecque will now lead the French sales team, under Ploujoux’s leadership.

Julien Helbecque - Showroomprivé

In July, the group announced another key appointment: Anne-Charlotte Neau-Juillard was named head of external relations, communication and social and environmental responsibilities. 

Dayan has recently increased his stake in the group, bringing it to 37.17%, by buying some of the shares held by Petit. These management changes are taking place while the group, which is listed on Euronext Paris, managed to generate a profit of €27.3 million in fiscal 2021, after posting losses for several years.

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