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AFP-Relaxnews
Published
Apr 19, 2016
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Shu Uemura x Kye brings Seoul's K-pop style to a colorful new makeup collaboration

By
AFP-Relaxnews
Published
Apr 19, 2016

After being announced in February, Japanese brand Shu Uemura's makeup collaboration with South Korean fashion designer Kathleen Kye has given fans a glimpse of what's to come, both in terms of products and packaging design. The range will be available from the end of May in selected retail outlets.


Products from the Shu Uemura x Kye collection - ©shu uemura
The Japanese brand has a long history of working with designers and artists to create makeup ranges that stand out with their original designs. After teaming up


And since no K-pop look would be complete without a bold stroke of eyeliner, the brand's "drawing pencil" is available in white, blue, black or pink, packaged in the colorful patterns of Kathleen Kye's creation.

The collection also includes two products for the face -- "cushion blanc:chroma" foundation and "blush cushion" blusher -- as well as "sheer color balm" lip balm. Two of the brand's iconic cleansing oils -- "ultime8 sublime beauty cleansing oil" and "POREfinist anti-shine fresh cleansing oil" -- have also been given the Kathleen Kye treatment.

All products in the collection are proposed in eye-catching shades (with the exception of the oils) and come in the designer's quirky packaging.

The Shu Uemura x Kye makeup range is due out at the end of May, priced between €19 and €97.
 

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