Signa Retail creates business hub in Zurich, appoints head of new business

KaDeWe owner Signa Retail has appointed Carmen Spielmann as head of new business, tasking her with setting up a business hub at its head office in Zurich.


Carmen Spielmann has joined Signa Retail as head of new business - Signa

In her new role, she will also be responsible for identifying and developing new future-oriented business models, Signa said on Tuesday.

Spielmann is described as an expert with a “digital DNA”. She has an MA degree in Digital Management from Hyper Island in London, as well as years of experience in the implementation of digital business models and customer-focused corporate management. 

Over the past few years, she successfully set up the internationally award-winning car-sharing platform Sharoo and then managed it as CEO, and served as venture adviser for Kickstart, one of Switzerland’s largest innovation programmes for international technology startups.

“I was thrilled with the entrepreneurial spirit of the Signa Group from the very beginning. Societal megatrends, changing customer requirements and new technologies offer exciting opportunities. I look forward to supporting the group in the development of digital strategies and to bringing customer-focused innovation to the market together,” Spielmann said.

She will lead the company’s new business hub, which will be used to discover new trends, market developments and startups as part of Signa Retail’s efforts to expand its digital capabilities. It follows six investments made by Signa un the PropTech field in early 2018.

The project will mostly focus on expanding Signa’s high-growth sports e-commerce & experience platform Signa Sports United.

“Based on my many years of experience in supporting companies on their journey to digital transformation, I can say that good entrepreneurs are modest, and that they are destined to constantly reinvent themselves and never stop learning. With the creation of the Signa Retail New Business Hub, the group once again underscores its role as an entrepreneurial pioneer, as well as its ambition to join in shaping the future,” said Christoph Keese, member of the advisory board of Signa Sports United and CEO of Axel Springer hy GmbH.

Translated by Barbara Santamaria

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