Skechers launches campaign with Martha Stewart
Skechers announced on Monday the launch of a new campaign with Martha Stewart.
As part of the partnership, Stewart lends her signature flair in a humorous commercial and marketing campaign for the brand’s comfort footwear across the United States and Canada.
“Martha Stewart is a wonderful beacon for living well—for bringing more beauty to the everyday,” said Michael Greenberg, president of Skechers.
“Generations have been inspired by her television shows, books, magazines and products, and millions follow her online—trusting Martha’s commitment to quality in everything she does and her impeccable taste in offering the best product. We couldn’t be happier that she believes in Skechers comfort and is teaming up with us.”
Stewart’s career began as a model and a catering business owner where she gained expertise in food, gardening, home decor and entertaining. Today, she helms a multibillion-dollar media and retail empire including her television programs, best-selling magazine and extensive collection of books, which total 99 to date.
Most recently, she has continued to reinvent herself—partnering with Snoop Dogg for Martha and Snoop’s Potluck Dinner Party, as well as debuting the HGTV Show Martha Knows Best.
“It all starts with your feet, and nobody helps us feel better than Skechers,” said Martha Stewart, who wears Skechers’ Memory Foam and Arch Fit collections in the multiplatform campaign. “All of their designs and colors are loaded with cushioning and style—they’re a natural for the home, garden and workplace. I think they’ll really resonate with those who follow and enjoy the Martha Stewart Brand, and I look forward to building on our new partnership.”
Stewart joins a team of Skechers ambassadors that includes singer Willie Nelson; fitness gurus and television personalities Brooke Burke and Amanda Kloots; golfers Brooke Henderson and Matt Fitzpatrick; and Dodgers pitcher Clayton Kershaw, as well as a slate of athletic legends.
Skechers collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 company and third-party-owned retail stores and e-commerce websites.
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