Feb 15, 2023
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Skechers names Nuria Roca as first Spain ambassador

Feb 15, 2023

Skechers announced on Wednesday it has appointed Nuria Roca as its new face for the the Spanish market.


As the debut local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer will be seen in multi-platform campaigns for Skechers women’s athletic and casual footwear collections.

The initial campaigns starring Roca will focus on a range of Skechers collections for women including Skechers Hands Free Slip-ins, supportive Skechers Arch Fit footwear, and the stylish Skechers UNO range of fashion sneakers.

Born in Moncada, Valencia, ​Roca graduated from the Polytechnic University of Valencia with a degree in Technical Architecture. In 1992, she began working with television channels such as Divinity, Telecinco and Antena 3. As well as being a television presenter, radio presenter, media star, and actress, Roca has written several novels with her husband, Juan del Val. She also has more than a million social network followers.

​"It was a very easy and natural choice for us: Nuria Roca perfectly embodies the values of Skechers and the soul of our brand, which over the last 30 years has developed comfortable and fashionable footwear for everyone’s everyday life, and for every moment or situation," said Txerra Díaz, country manager of Skechers USA Iberia, S.L.

“Skechers continues to focus on Spain as a key market where we recently opened a flagship store in Madrid’s Grand Via, so we felt it was the perfect time to launch our first campaign featuring an ambassador who will appeal directly to consumers in this country. We’re confident that Nuria will generate excitement throughout Spain for the entire Skechers brand including our signature comfort innovations.”

​Roca joins Skechers' current roster of ambassadors including boxing legend Sugar Ray Leonard and Spanish singer Chesca, as well as European ambassadors Myleene Klass (U.K. and Ireland), Joanna Krupa (Poland), Vanessa Mai (Germany), Benedetta Parodi (Italy), and former footballers Jamie Redknapp (U.K.), Frank Leboeuf (France) and Michael Ballack (Germany).

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