Skechers taps football star Redknapp for campaign as it targets, UK, Europe
Retired English professional footballer Jamie Redknapp is set to star in a new Skechers campaign as the shoe brand unveils its ambition to grow in the UK and Europe.
The popular football star, currently a Sky Sports broadcaster, will be the face of the brand’s lifestyle collections for men, starting this spring. He is the first name to be signed by the brand specifically for Europe.
Skechers said the football star's style and significant background in sports will prove a hit with its consumers.
“We believe Jamie’s fans are Skechers fans. That makes him perfect for fronting our Skechers lifestyle marketing campaigns for our men’s category,” Peter Youell, managing director of Skechers in the UK, said.
Jamie Redknapp is a strategic choice for the shoe brand, which is better known in the UK for its athletic shoes than for having an aspirational edge.
“The UK is one of our leading markets in the world, and Europe is one of our strongest-performing regions,” said David Weinberg, chief operating officer of Skechers.
“Creating a campaign featuring Jamie Redknapp represents a smart investment in growing our men’s business in this key market, and we expect he will generate excitement and interest in our collections in the UK and in key markets across the continent.”
Jamie Redknapp is a respected voice in UK sports, starting his career at Bournemouth, before going on to play for Southampton, Liverpool and Tottenham Hotspur. His 11 years at Liverpool were the most memorable, playing more than 237 league games for the club including winning the 1995 Football League Cup Final.
Since retiring in 2005, he has focused on his roles as one of Sky Sports’ principal pundits as well as a regular columnist for the Daily Mail. Redknapp has also been involved in TV projects such as the two-time BAFTA-winning sports panel show A League of Their Own.
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