Skinnydip London links with Wunderkind to boost DTC
British lifestyle and fashion brand Skinnydip London said it has enhanced its direct-to-consumer operations by partnering with Wunderkind and, specifically, its performance marketing engine “that powers personalisation at scale for online brands and retailers”.
Skinnydip, best known for its quirky phone cases and collaborations (Barbie, Disney and The Simpsons), said the brand has grown its product offer to now span womenswear, accessories, bags, and beauty ranges.
With two standalone UK stores and over 200 global stockists, Skinnydip said it wanted to capitalise on the strong online demand it was seeing and bolster its DTC operations, hence its tie-up with Wunderkind.
The move will “allow it to reach new customers with an extended product catalogue, as well as growing its owned audiences and first party data when acquiring new shoppers”.
Improving the performance of its email channel was key to it becoming a primary accelerator for growth – as well as building up its first-party datasets, to develop a larger, engaged and opted-in audience”.
Using Wunderkind’s identity resolution technology, Skinnydip said it can “serve the right message to the right customer at the right time, based on their unique intent-based browsing behaviours, depending on where that individual is in their path to purchase”.
Laurina Kennedy, Digital Marketing Manager at Skinnydip, commented: “In the first three months of Wunderkind being on-site, we exceeded our yearly email capture goal. It is an instrumental part of our growth to have the additional support with testing, monitoring and research of triggered emails as our team is quite small. Wunderkind easily integrated with us and has become an extension of the Skinnydip team.”
Wulfric Light-Wilkinson, GM International at Wunderkind, added: “By powering personalisation at scale, Skinnydip has quickly become a challenger brand in new categories. Our partnership has enabled Skinnydip to identify, capture, and acquire new customers at a significantly increased rate, while helping existing shoppers discover the extended ranges now available.”
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