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Sep 10, 2020
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Smiley links with Bershka on unisex streetwear capsule

Published
Sep 10, 2020

Smiley and Bershka have teamed up to launch a 90s-inspired streetwear capsule range with a positive message.


Bershka


Giving the famous yellow and black happy face a unique remix in pink, the “mostly unisex” collection comes with an oversized feel and throwback influences.

Michaela Fass, SVP Fashion at The Smiley Company said: “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”

Collection highlights include a white set with an overall pink smiley print, a matching denim jacket and jeans set with pink smiley printed allovers, and an ultra cropped-top puffer jacket. 

There's also a bomber jacket, 90s-fit denim with a graffiti-style print Smiley and a black oversized hoodie with matching black joggers.

Key accessories include a reversible bucket hat and matching face covering, as well as chunky white sneakers and matching smiley logo socks.

To celebrate the launch, Bershka has partnered with American musical duo Sofi Tukker, which made global music news during lockdown with their daily live music sets.  

This is not the first time the Inditex-owned fashion brand has worked with Smiley on a clothing collection. With a focus on music, new technogy and social networking, the brand regularly features well-known characters and logos like Smiley and Snoopy in line with its young brand image.

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