Sosandar appoints Wragg non-exec director
Sosandar described Wragg as an experienced senior executive “with a track record of driving growth in consumer businesses through digital channels”.
He joins with “substantial experience” in the fashion industry, leading own-brand development and the management of premium brands. He has also worked with a number of global brands across multiple product categories.
From April 2014 to September 2021, Wragg held a number of executive roles with Superdry, including e-commerce and wholesale director and global wholesale director. During his time at Superdry, Wragg “oversaw rapid sales and profit growth with e-commerce sales tripling in three years; and sales doubling in the larger wholesale division over three years”.
In addition, he helped establish global partnerships through which around 500 franchise stores were opened across 65 countries.
Prior to Superdry he spent seven years at Asda and 26 years at the former Littlewoods (now The Very Group) where he led a team of 260 to develop, procure and trade the product portfolio of a £1 billion business and was responsible for creating a portfolio of new web-based niche businesses.
Bill Murray, Sosandar non-executive chairman, said: "We look forward to benefitting from his guidance over the coming years as the group continues to execute on its growth strategy and looks to realise its vision of becoming the go-to one-stop shop for fashion forward women.”
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