Space NK links with Walmart for major prestige beauty launch
Beauty retailer Space NK has signed a deal with one of the world’s biggest names. It announced on Monday that it's teaming up with Walmart to bring prestige beauty products to the American company’s webstore next week and to almost 250 Walmart stores in the US this summer.
Described as “a unique collaboration”, the partnership will be called BEAUTYSPACENK, and “leverages Walmart’s size and scale with the iconic British personal care and beauty company’s assortment of high-quality beauty brands and products”.
Saying that customers “will now have a convenient way to shop both beauty staples and prestige specialty items during their weekly Walmart shopping trip”, it underlines the change in the way consumers shop that has come about in recent years. Today, we can no longer make the assumption that those seeking prestige products will only do so through upmarket store destinations. Nowadays, a usually-budget-conscious shopper might also want to buy upscale beauty products, while more affluent shoppers might also do some of their shopping at value-focused retail stores and webstores.
The two partners said that Space NK “has thoughtfully curated a collection of prestige products specifically for the Walmart customer, spanning a variety of price points across skincare, make-up, haircare and bath and body”.
Luxe brands available will include Slip, By Terry, Philip B, and Lancer, while the indie brand offer will include PSA from the maker of Allies of Skin. There will also be “award-winning beauty heroes” such as Mario Badescu, Foreo and Ameliorate, trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous, and plant-powered products from Goldfaden MD, Mio, and Mama Mio. New and exclusive brands will include Summer Camp (a mineral-based SPF range) from the founders at Soleil Toujours.
The web offer will launch on March 15, and features over 600 products from 15 brands, including both new and established, some of which are only available at Walmart — with more to come throughout the year.
Space NK celebrates its 30th anniversary next year and this major partnership with the American general merchandise retail giant really is a big deal for the company.
But it's also a massive development for the American firm and deepens its involvement in upscale beauty.
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
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