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Translated by
Benjamin Fitzgerald
Published
Aug 24, 2017
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Sport 2000 enters Gulf region with Falaknaz Sports partnership

Translated by
Benjamin Fitzgerald
Published
Aug 24, 2017

With a focus on Europe, which also encompasses Turkey, Sport 2000 is expanding its presence by cracking the Middle East market via a new partnership with Falaknaz Sports.

Dieter Schott, commercial director of Sport 2000, and Muhammad Rafiq Charakla, general manager at Falaknaz Sports Group - Sport 2000


According to the terms of the agreement, the Dubai-based group intends to open 30 stores for Sport 2000 in the Gulf region, between now and 2021. Eleven of these stores will open in the United Arab Emirates, with ten in Saudi Arabia and three in Bahrain. Meanwhile, two will bow in Kuwait and Oman. 

"With this new member addition, we are successfully continuing with our global expansion and will be represented for the first time Sport 2000 will be represented outside of Europe," said Margit Rosau, who appointed CEO of the sports trade association last March.  

Founded in 1995, Falaknaz Sports is a firm that specialises in the the distribution of sportswear, brands, most notably Asics. It also operates seven multi-brand stores for Emirates Sports Stores. Regarding the new retail venture, Falaknaz intends to "promote popular sports in the Gulf states, namely football, running, and fitness, as well as basketball and tennis," said Muhammad Rafiq Charakla, general manager of Falaknaz Sports Group.

The sporting goods association strengthened its European presence in 2016 by landing in Sweden, Finland and Italy. With a total of 4,154 outlets in 25 countries, it generated a cumulative turnover of 6.9 billion euros in 2016.

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