Studio Pia showcases ethical luxury lingerie at SIL show

British lingerie label Studio Pia, launched by designer Pia Conaghan in 2017, showcased its luxury collection at the 2018 Salon International de la Lingerie (SIL) in Paris.

Studio Pia manufactures all of its products in UK ateliers, and was selected as one of the 40 avant-garde brands for the show's 'Exposed' section, exhibiting from the 20th to 22nd of January at the Porte de Versailles venue. Studio Pia's goal at the show was to expand its network of wholesalers, establishing a firm foothold in Europe and the USA.


The Bella model by Studio Pia - Instagram @studio.pia

While the label now operates its own e-store, it has also won over retailers like Les Rituelles in Paris, Musée Lingerie in New York, Studio Asanawa in Dubaï and US e-tailer Touche Moi, where Studio Pia's sophisticated models are a distinctive presence.

The label features hooks plated in 24-carat gold, detachable shoulder straps, finely woven embroidery and so-called 'peace silk', made in a cruelty-free way, without killing the silkworms. Studio Pia is positioned at the high end of the market, its thongs priced at GBP92 and basques at GBP435.

Last year, Studio Pia managed to produce only one collection, called 'Jungle', inspired by French post-impressionist painter Henri Rousseau. In 2018, it will instead feature two seasonal collections, and intends to return to Paris for the Mode City show next summer, "if the contacts made at SIL will turn into sales," said Pia Conaghan.

The designer would also be keen to see her designs on display at Selfridges and Harrods, or at multibrand lingerie stores like Dolci Follie and Coco de Mer.

For the time being, the label has no intention of extending its range into swimwear, and wants to make its ethical ethos a hallmark.

Besides using cruelty-free silk, Studio Pia products are ethically crafted in the UK, and are sold in recycled packaging.

Because, according to Pia Conaghan: "Our industry must commit to sustainable fashion for the future."

Translated by Nicola Mira

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